Worked on print and outdoor materials for Lexus Baltics over several years, covering everything from POS and physical displays to presentations. The role involved adapting international brand guidelines to local needs, often filling in gaps where the original system did not fully translate to the Baltic market.
For a few years, I worked with one of the largest beverage manufacturers in the Baltic region, A. Le Coq, focusing mostly on packaging and print design. Projects included everything from merch to POS materials. My biggest achievement was probably refreshing and unifying the entire Alexander product line, one of Estonia's best-selling beer brands.
Designed a set of animated display screens for Red Bull, used at live events to present drink menus and pricing. The work was based on existing visual directions from event organizers, translating static layouts into clean, looping motion pieces that remained readable in fast-paced, low-light environments.
Worked on social media content for Lidl Estonia for a short period, combining graphic design, photography, and occasional motion work. Most of it was production-focused, but there were a few more hands-on tasks as well, such as rebuilding Narva castle from a photo into a clean, usable graphic.
Designed visuals for Bassiõhtu, an underground event series started by friends and running for nearly a decade. The project came with very few constraints, which made it a good space to try different approaches across posters, digital assets, and video. Over time it turned into a fairly varied collection of work.
Created visuals for Sofa King, a smaller underground event series with a slightly more experimental tone. The work focused on graphic design and 3D-based imagery, with a fair amount of freedom in how things were approached. It became a good opportunity to explore more abstract and mood-driven visuals.
Speakeasy was a tiny plywood bar in the Kopli neighborhood, run by the good folks at Põhjala Brewery. It operated sometime between 2014 and 2018 and is now run by the team from Burger Box. I had the good fortune to design some social media and print materials for the bar back when it was open. Portfolio-worthy material? You betcha!
Worked on visual materials for TCBW Sessions, a festival event series held at Speakeasy during Tallinn Craft Beer Weekend. The goal was to keep things visually consistent across different formats while still allowing each event to have its own tone. It was a straightforward project but a meaningful one.
Created social media visuals for SEBE around 2013 to 2014. At the time, Facebook enforced a strict 20 percent text rule on images, which meant every layout had to be carefully balanced to stay within limits. Most of the work focused on clarity and function rather than expression.
SEBE brand & design by Identity.
Worked on album artwork and print preparation for Taavi Peterson and Üdi. The debut album “Down Under” was completed in 2008, followed by a second release in 2012. The work involved layout, typography, and preparing files for physical production.
Designed a logo for Ungru Guesthouse and Restaurant in Hiiumaa, based on initial sketches from the client. The process moved fairly quickly from rough idea to final mark, including some handmade lettering. The result was a simple identity that could be used consistently across different materials.
Worked on visual materials for HOOP, an event series organized by the Kelder team between 2010 and 2011. The project focused on basic promotional design. It came to an end after the venue was demolished and the team moved on to other commitments.
Worked on updating the visual direction for Bombay Club, focusing on digital and social media output. The role involved refining and extending the existing brand guidelines while improving consistency and flexibility across campaigns, event materials, and day-to-day content.
Placeholder copy for Bigbank. This modal is hidden for now and uses the current A.Le Coq content as a temporary stand-in until the proper case study and copy are ready.
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